Search engine optimisation techniques and tips for anyone who is serious about their website. SEO is not for the feint hearted and it requires consistent application of a wide range of techniques and initiatives to be applied on a regular basis. There are a number of things that you can do to improve your website through a better understanding of what SEO is about and what is required. Through a growth in your own understanding you will be able to deliver a better web solution and improve your chances of attracting greater and better qualified leads to your website.
Not surprisingly everyone seems to be an expert in SEO. I will say that there are many brilliant people far more skilled than I in the area providing professional SEO services but there are also too many playing on the naiveté of the market. It is important to optimise your site around keywords drawn from research but I would issue a word of caution here. The content in your site is written for people to read!
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After having seen so many emails come in with terrific offers for building backlinks this one really took it to a new level and seeing what I'm about to show you really rattled my cage!
We all see these email come in that offer you what appears to be a great SEO service with everything you want but do you notice how most arrive with no company details and use some generic GMAIL address with an anglicised name for the sender? Well this email took a different approach and was sent to one of my clients and rather than respond to him alone I wanted to share this with all of you.
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A practical exercise in how you can get to page 1 ranking in the space of 3 weeks. I am posting this article to illustrate that you don't always have to wait months and spend a whole lot of effort to get to the top of search engine rankings. Carefully pick your subject matter, identify the best keywords and write the content in a way that it is optimised around those keywords.
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Google are very smart about their search engine. Everyone is trying to get to the top of the search results and everyone says they know how to do it yet Google keep the algorithm behind it all about as secret to the formula for Coca-Cola. And why would it not be - it is after all patented.
Very few organisations really know the whole truth and no sooner than you might know it than Google will change the algorithm. They have to in order to deliver more meaningful results and deal with all the “black hat” techniques used into fooling the search engines.
This is not to say that us mere mortals cannot be successful at improving web site rankings in the search results it is just that it is an ever persistent activity you have to keep working at and keeping abreast of the general principals of being successful.
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So just how important is PageRank?
Let me firstly say that PageRank (PR) is not the be all and end all to your SEO objectives and secondly this is a Google only scoring facility for web pages. That aside, you should aim to get as good PR score for your web pages and to be sure that you don’t give your PR score away unnecessarily.
You must understand that it is the web page that gets the PR score – not your web site and more PR is better then less PR. You can still rank in search engine results with a low or zero PR score but with a higher PR score your suture for search engine results will be improved.
How do you get a PR score? Quite simply it is followed links that determine your PR score and how you set those links will impact how your PR score is shared around.
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