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Case Study - Black and Blue Fashions

Black and Blue Fashions

Black and Blue Fashions is a family based manufacturer, designer and retailer of fashion clothing for the Fitness and Leisurewear industry selling their fashionwear world wide.

Challenges Being Faced by this client

• Enhancing web site functionality - efforts to include additional functionality with different web providers continually proved to be costly and took too long to deliver 
• Management of their own content - Even the smallest changes to page content or requests for additional pages required the use of their developer at high costs
• Skill requirements - Making changes to shopping cart product details and pricing was complex and not intuitive
• Promoting the product -  The previous web site provided no real solution for promoting their product and business to their market without having to look at external solutions

Solution Identified for the Client

Black and Blue sought a solution that would provide a single point of management for all aspects of their online business delivering flexibility in the solution delivered, ease of self management and a solution that could be simply adapted to their business as it grew without he overhead of costly enhancements. They sought a solution that would reflect the professionalism of their business and the values of customer service enhancing the experience for their regular and new customers.

• An easy to use facility for managing and making change to content and products
• A fully secured eCommerce shopping cart providing their customers with confidence that their sales transactions were safe
• Capture of new sales opportunities through an eMail marketing strategy
• An affiliate program that would enable related industry businesses to offer Black and Blue's range of fitness wear
• The ability to promote SPECIAL products and New Product ranges simply

SIMPLICITER Features Included in the Final Solution

The following is not a comprehensive list of all features included however it does identify those features which were identified as adding significant value to the final solution provided to this client.

Running the website

• Managing the web site and web page - With the Sitewalk facility, changes to any part of any web page can be done online in real time mode. Simply click and edit the section of the page to be changed.
• Integrated Customer Database - All details of anyone who has completed any form, subscribed to the newsletter or purchased any product are held in a single database that can be used as the basis of subsequent email marketing campaigns
• Web site reporting - Full user defined reporting on any aspect of the web solution
• SEO - All content complies with SEO requirements with the ability to set individual page Titles, Keywords and META data.

Capturing Leads

• Ad Rotators - Simple display of testimonials which changed on each page refresh
• Web Form Builder - used to quickly create a competition capturing visitor entries
• Case Management - track every interaction with each customer who completes a form or purchases goods online
• Automated Business Workflow - initiate automatic communication with the dispatch area upon customers purchasing any products online

Knowing the Customers

• Case Management - with the ability to track all customer communications, Black and Blue are able to gain a better understanding of their customers

eCommerce / Online Shopping

• Ease of Online Shop Management - the ease with which product details can be updated including allocation to other product catalogues, re-pricing
• Customise your shop - ability to adapt the layout of the product catalogues and products details displayed
• Cross Sell and Up Sell product - Black and Blue now have the ability to Cross sell any other products with selected products as they wish.
• Affiliate Program -
• Shipping Options - with a complex shipping pricing matrix Black and Blues requirements were easily satisfied with a shopping cart solution that automatically determined the cost of shipping based on the overall weight of the products purchased.

Building Customers

• email marketing - eMail marketing will be applied to develop closer relationships with the customer base providing rich content and value add promotions to subscribers.

Executive Insight

• Web site reporting
• Customer Reporting
• eCommerce Reporting
• Email reporting - Report on who has opened the emails, those that bounce and what links the subscribers have followed.